(praying that the fine folks at Benefit Cosmetics do not read this post)
While I love most things Benefit, this was certainly not one of them. When I buy a product, I really want to like it. I really do. I love makeup. I love experimenting with it. I love buying it. However, with this particular item and all the buzz surrounding it I had really high hopes. I mean with the success of High Beam, They’re Real Mascara, Coralista, Porfessional.. I mean the list can go on and on.
They’re Real Push Up Liner is, as the name suggests, a pushup gel liner in the form of a pen that’s suppose to be smudge and waterproof. While the idea behind it was inventive, I think somewhere between idea and execution something fell a bit short. Not to toot my own horn (toot, toot!) but I would say I’m someone who is pretty skilled at applying eyeliner. Now, if it takes me a few tries to get accustomed to the product and a few more tries to actually to create a smooth line, I can’t imagine what it would be like for an average consumer, who is less skilled at applying makeup especially eyeliner. Initially, the product comes out a bit clumpy and a takes a few swipes on your hand to smooth out by which time you’ve already wasted a lot of product. Perhaps, if they replaced the rubber tip with a built in brush it would create a more seamless and smooth result. Additionally, the staying power was underwhelming. In a matter of a few hours, from breakfast to lunch to be exact, the liner was everywhere but on my upper eyelid.
“may the wings of your eyeliner always be even” –
someone on the internet